Types of Personal Information Collected
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some cookies installed on your device. In addition, as you browse the site, we also collect information about the individual pages or products you view, which sites or search terms brought you to the site, and information about how you interact with the site. We refer to such automatically collected information as "Device Information".
We collect device information using the following technologies:
- "Cookies" are data files placed on a device or computer, usually containing an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamp.
- "Web beacons", "marks" and "pixels" are electronic files that record information about how you navigate the website.
In addition, when you purchase or attempt to purchase products or services through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and telephone Number. We refer to this information as "Order Information".
How Do We Use Your Personal Information?
We generally use the order information collected to fulfill orders placed by users through the Site (including processing your payment information, arranging for shipments, and providing you with invoices and/or order confirmations). In addition, we will use order information for the following purposes: to communicate with you;
Screen orders for potential risk or fraud; and provide you with information or advertisements related to our products or services based on the preferences you share with us.
We use the device information we collect to help us screen for potential risk and fraud (especially your IP address), and more generally to improve and optimize our website (for example, by generating information about how customers navigate the website, how interaction with the website and analytics to evaluate the success of our marketing and advertising campaigns).
Share Your Personal Information
We share your personal information with third parties in order to help us make better use of your personal information, as described above. For example, we use Shopify to power our online store - you can learn more about how Shopify uses your personal information at https://www.shopify.com/legal/privacy (in English). We also use Google Analytics to help us understand how our customers use this website - you can learn more about how Google uses your personal information at: https://www.google.com/intl/en-US/policies/ privacy/ (in English). You can also opt out of Google Analytics by clicking here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information for the following purposes: to comply with applicable laws and regulations; to comply with a subpoena, search warrant, or other lawful request for the information we receive; or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we think may be of interest to you. To learn more about how targeted advertising works, you can visit the Education page of the Network Advertising Initiative ("NAI") at http://www.networkadvertising.org/understanding-online-advertising/how-does-it- work).
You can opt out of targeted advertising by:
Facebook - https://www.facebook.com/settings/?tab=ads
Google - https://www.google.com/settings/ads/anonymous
Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads (English)
In addition, you may opt-out of some of the Services by visiting the Digital Advertising Alliance's Opt-Out Portal at http://optout.aboutads.info/. do not track
Please note that if you see a "Do Not Track" signal in your browser, it means that we are not changing the data collection and usage practices of our website.
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, we process your information in order to perform a contract we may enter into with you (for example, if you place an order through the website), or otherwise to obtain our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including Canada and the United States.
When you place an order through the website, we keep your order information for our records unless you ask us to delete this information.
If you would like to learn more about our privacy practices, or have any questions or complaints, please contact us by sending an email to email@example.com